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Scrubs Magazine Wins 2010 Maggie Award for Best New Publication

Los Angeles, CA (May 19, 2010) — Scrubs has just won the 2010 Maggie Award for Best New Publication. The award, given by the Western Publishing Association, honors excellence in editorial and design in magazine and online publishing.

Scrubs, the first lifestyle magazine for nurses, premiered in November 2009. Its content is 100 percent for and about nurses, and covers a range of lifestyle topics including beauty, money, style, health and wellness. The magazine is published three times a year: January, April and August. It has a circulation of 350,000 and is distributed to more than 1,600 nursing apparel stores nationwide.

Says Catherine Ettlinger, Editor of Scrubs, “Winning the Maggie is not just a great honor for our editorial team. It also celebrates our readers, all the women and men in nursing and everything they do to make life better for just about everyone.”

The Maggie Awards are annual honors presented by The Western Publishing Association, and represent more than 400 print, web and digital publications headquartered in the Western United States. For the past 59 years, the Maggies have brought together publishing professionals for an awards show recognizing the dedication and creative talents working throughout the media industry.

Scrubs and its companion website are produced by Mind Over Media, LLC, the Los Angeles-based media development and packaging company. Strategic Partners, Inc.—the leading nursing apparel and footwear company in the United States—is the founding sponsor.

Strategic Partners, Inc.:
Strategic Partners, Inc. ( is a recognized national leader in the design and manufacturing of medical, school and footwear uniform categories. In addition to Scrubs, the company supports nurses and other health care professionals through the Cherokee Inspired Comfort Award, a national awards program; scholarships for students enrolled in nursing schools; and an inspirational film for nurses, A Nurse I Am ( The corporation’s home office is in Chatsworth, California, with a state-of-the-art distribution center in Dallas, Texas.

Mind Over Media:
Mind Over Media, LLC ( is a cross-platform content development and media packaging company. Its clients include American Express, The New York Times, Estée Lauder, Harvard Business Review, Los Angeles Times and American Media, Inc. The company is headquartered in Santa Monica, California.

For advertising information, contact Karen Rogala,, 917-692-6658.