Looking to Boost Your Social Media Campaign?
#SMSsummit Is Here to Help!
Social media has become the lifeblood of the economy these days. In fact, 88% of all businesses are using social media to attract new customers and generate revenue. While you may not think social media is essential for the healthcare industry, hospitals, doctor’s offices, insurance companies and even policy makers are using social media to advance their message and reach new audiences. Whether you’re in charge of marketing at your facility or university, you’re looking to jumpstart your own career, or you want to bring attention to a serious issue in the healthcare system, you can use these social media tips from Social Media Strategies Summit, a gathering of some of the biggest names in social media marketing, to hone your skills and become a digital superstar.
- Only Use High-Quality Imagery
Social media has become a primarily visual medium. Your followers are looking at dozens, if not hundreds, of campaigns and posts in a matter of seconds. Using a dynamic, high-resolution image will help you stand out in the crowd. If the image is truly eye-catching, your followers will be more likely to stop and read what you have to say or share it with their followers, helping you reach a wider audience. You can use your camera phone to take photos, ask someone with a camera, hire a photographer or use creative images from websites like Shutterstock.com.
- Find Trending Topics
If you’re posting about healthcare, there are always trending topics and news stories that you can pull from to help you stay relevant. Maybe a new piece of healthcare legislation is getting attention in your state or the healthcare community is buzzing about the latest issue or scandal. Whatever the case may be, these topics are a sure-fire way to get your audience’s attention. You can find trending topics by looking at the news, searching Google for the latest articles, or searching for the hottest hashtags.
- Create Original Videos and Memes
Sometimes photos and still images aren’t enough. Social media channels like Facebook and Instagram are incorporating more and more video into their platforms. Video is dynamic, offering around 30 images per second. You can use your camera phone or a simple prosumer camera to take some basic videos of an event, interviews with healthcare professionals, or just videos of healthcare workers going about their business. If you want to create original memes, try inserting text over a few frames of your video and play them on loop.
- Connect with Micro-Influencers
If you’re new to the social media game, you can reach out to micro-influencers to reach new audiences. Micro-influencers are people with a strong following on social media, usually around 10K to 100K followers. They’re small enough that they might be willing to give a shout out to your campaign, but large enough that they’ll help you expand your reach. Find influencers with similar content and send them a message introducing yourself.
- Partner with Like-minded Accounts
You can also reach out to like-minded accounts in your industry to see if they’d be willing to do a share-for-share, which means you mention their account in one of your posts and they return the favor. This is a quick way to find new followers without a lot of extra effort. This can also lead to meaningful creative partnerships down the line.
Head over to Marketer Mag for more social media marketing tips!