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The DAISY Foundation Launches New Campaign in Times Square

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The DAISY Foundation is one of the most esteemed organizations that honor heroic nurses all over the country. For years, providers and administrators have been nominating nurses for the annual DAISY Award, which is reserved for those who go above and beyond for their patients. Now, patients and family members can nominate their favorite nurses right on the DAISY Foundation website.

The organization is hoping to honor more nurses and brave providers in the months to come as the COVID-19 pandemic rages on. Nurses have been in the national spotlight for months, and now some of these extraordinary providers are finally getting the star treatment they deserve.

What is the DAISY Foundation?

The organization was created by Bonnie and Mark Barnes after they lost their son, Patrick, to the auto-immune disease ITP (Idiopathic Thrombocytopenic Purpura). When Patrick was in the hospital, Mark and Bonnie were blown away by the compassion and selflessness of the nurses who delivered his care. For the nurses on staff, it wasn’t just about trying to save Patrick’s life; it was about helping the family through this difficult time.

In honor of the nurses who cared for Patrick during his final days, Mark and Bonnie launched the DAISY Foundation as a way of celebrating courageous nurses all over the country. Over 20 years later, there are now over 4,650 healthcare facilities and schools of nursing participating in the program. The foundation honors individual providers, students, and entire teams for their willingness to give back to patients and their families in their times of need.

Winners and honorees have access to exclusive discounts on everything from accreditation to nursing school tuition for furthering their education. If you are selected as an honoree, you can also apply for the Cherokee Nursing Conference Scholarship once a year as you work toward your next degree in nursing.

The award is tailored to each provider and their respective healthcare facility, helping the foundation honor healthcare workers across a range of clinical settings.

Asking Patients and Family Members to Nominate Their Favorite Nurses

For the first time, patients and family members can now nominate their favorite healthcare providers online via the DAISY Foundation website. The organization has just sent up an online nominating system to keep track of the applications. They are hoping to elicit more gratitude and appreciation for nurses all over the country.

It’s been a devastating year for healthcare providers, and despite all the praise, it never feels like enough. As the pandemic rages on, nurses need more than thoughts and prayers. They need to know that all their hard work isn’t going unnoticed.

To help spread the word, the foundation is launching a massive advertising campaign in the middle of Times Square in New York City. As you might imagine, running ads several stories high in the middle of the largest city in the U.S. isn’t exactly cheap. All the media space was donated to the DAISY Foundation to help honor the nurses who are doing so much for our country. The campaign will also appear on billboards in several key markets to make sure the message reaches as many people as possible. The foundation is also launching a social media campaign to get the word out.

The campaign is being organized by Outdoor Solutions, which specializes in bringing massive billboards and ads to life, including those that appear on the sides of buildings.

The DAISY Foundation is here to put a smile on your face as we head into the new year. Encourage your patients, family, friends, and colleagues to take advantage of this opportunity. It’s the least you deserve after a year unlike any other. 

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