Video: Johnson & Johnson gets nurses talking

We just love this super cool initiative by Johnson & Johnson — Campaign for Nursing’s Future. If you haven’t caught wind of it, it’s a campaign that launched in 2002 and is still going strong today. The campaign, in their words, “is working to address the nursing shortage in the U.S. by recruiting new nurses and nurse faculty and helping to retain nurses currently in the profession.” In order to prepare and inspire up-and-coming nurses, J&J developed Your Future in Nursing, a training program that combines computer gaming and real-life hospital scenarios.

“Understanding the needs and challenges of new nurses and supplying them with supportive tools and resources is key to keeping them in practice,” says Andrea Higham, Director of Campaign for Nursing’s Future. “This learning tool represents a novel approach to education and development in health care, and our hope is that the software will engage and prepare future nurses for the real experience they’ll face in today’s nursing environment.”

You can read more about the campaign and get involved right here. We also wanted to share two videos (posted below) that were uploaded to the J&J YouTube channel in 2011. They feature a nurse, Lisa H. from Alabama, talking about her experiences as a nurse and nursing student, what she loves most about her chosen profession and ways that she has given back to the community. If you like what you see, be sure to click through the video to the YouTube channel, where you can check out tons of other nursing videos uploaded by nurses all over the country.

What’s your favorite nursing video?


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One Response to Video: Johnson & Johnson gets nurses talking

  1. sdirkes

    I read with interest
    Catherine Ettlingers letter “What are you talking about?” Winter 2013. She stares ‘the public personal of nurses has been left to the imagination of romance novelists.” While this is still popular, and embodied on silly TV such as Grey’s Anatomy and the like, The recent research of public perception of nurses is seen as ‘Most trusted” as a profession. That says a lot! Yet, it is also true that bullying still does occur, by MD as well as ourselves! How many have seen new nurses shamed or intimidated by more senior colleagues? What does this do to strengthen our position as dependable and trusted? We ourselves have a long way to go in mentoring and supporting new staff and new grads, so that they too, can feel confident to care for and network with colleagues. So let’s quit placing the blame on other Team members and start from ourselves to change this situation.