As is standard practice on many websites, we may set and access cookies, web beacons, Flash cookies, and other technologies on your computer. Please note that third parties, such as ad networks, advertising agencies, advertisers, and audience segment providers, may also set and access cookies, web beacons, Flash cookies, and other technologies on your computer when you visit the Site. For more information, please see the “Third Party Advertising” section below.
- To help recognize your browser as a previous visitor, and save and remember any preferences that may have been set while you visit the site. For example, we may save your login information so you don’t have to sign in every time you visit the site;
- To help us customize the advertisements you see when you visit the Site;
- To help measure and research the effectiveness of our content, features, advertisements, and other communications; and
- To track Site analytics and use, and to improve services.
We may use web beacons (also called transparent GIFs, web bugs, pixel tags, or action tags). These technologies are strings of code that deliver a very small graphic image on a web page or in an email. Web beacons can recognize certain types of information on your computer such as cookies, the time and date a page is viewed, and a description of the page on which the web beacon is placed.
We use web beacons for various tracking purposes, like determining whether or not you are logged into the Site and whether or not you are connected to a third-party service.
Third parties also may use web beacons on the Site to receive audit, research, and report information, or to understand your interests and select and deliver to you advertisements that are tailored to your interests.
Some of the Site’s third-party partners may use Flash cookies, otherwise known as locally shared objects (LSOs), to track user behaviors in a number of ways. LSOs keep collections of cookie-like data stored in a directory on a user’s computer, and are installed through Adobe’s Flash player.
Third Party Advertising
Some of the advertisements you see on the Site are selected and delivered by third parties, such as ad networks, advertising agencies, advertisers, and audience segment providers. These third parties may collect information about you and your online activities, either on the Site or on other websites, through some of the technologies mentioned above, in an effort to understand your interests and deliver to you advertisements that are tailored to your interests.
These third parties may offer you a way to choose not to have your information used for advertising purposes. For example, some of these companies are members of the NAI, which provides a location where you can opt out of receiving targeted ads from member companies. To opt out, please visit the NAI’s website athttp://www.networkadvertising.org/managing/opt_out.asp.
Please note that if you choose to opt out of having your information used to deliver advertisements tailored to your interests, you will continue to see advertisements on the Site, but these advertisements may not be relevant to you.