Anna Marti Cosmetics offers vegan lipstick, lip gloss, lip liners, hypoallergenic eyelashes and waterproof eyelash glue. All of their items are non-toxic and cruelty-free. Now that’s beautiful! Founder Anna Marti Hovhannisyan is no stranger to cosmetics. She’s made a career in the beauty industry and now turns that experience into her new brand that’s dear to her heart and desires. She’s proud of her Armenian heritage and the red Noor lipstick, gloss, and liner pay tribute to the culture with a pomegranate shade popular in the country. The brand donates a portion of the proceeds from the Noor lipstick to the Armenians Together Fund.